Maggie Tuczapska from Little Black Cherry has decided to take fresh approach to shooting store's new clothing collection 2010. Online store's owner teamed up with Plymouth Uni students to create Summer photoshoot in the spirit of Glastonbury Festival. Three young photographers showcased their creativity and fresh ideas to capture outfits perfect for any festival goer. In went all funky LBC apparel, american NewBreed Girl T-shirts - so popular with teenage girls, Death Kitty Hoodies (worn by Hollyoaks' Lauren Valentine), unisex Skinny Jeans, trilby hats and fun accessories to complete the look. Little Black Cherry's main customers are 13 – 30 year old, who's fashion style is highly influenced by indie music stars, like Arctic Monkeys, Fall Out Boy, 30H!3 and more.
The photoshoot has taken place in Plymouth University's studio, courtesy of Head of Photography Simon Standing. The photos were being taken by Sam Gilmore, Rachel Heath and Kirsty Thomas. Although in the heat of their final year exams, they were happy to work with Little Black Cherry once more. This is last chance for them to do a shoot together, as these young Plymouthians plan to move to London to expand their talents on bigger scale.
LBC shot with their regular models – Lithuanian alternative model Ruta Kazenite, Plymouth Argyle junior's coach Clint Lancaster and Face of Plymouth'08 winner. Whole team had fun styling the outfits and coming up with new ideas - big thank you goes here to Sam Gilmore, who was directing the models, and his fantastic ideas were winner every time.